So, you’re contacting media outlets and trying to get your revolutionary product or service out in an article. That’s a wonderful thing for your business and great for a paper on a slow news day that needs to fill some space. Before you go pestering these guys, here are the top 10 things […]

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Like it or not, we live in a world of sound bites. No one has time to listen to your full story unless you hook them in with something enticing in the first ten seconds. Some gurus will tell you that you need an “elevator speech”. They say you need to have […]

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If there’s only one thing that today’s marketing gurus agree on, it’ s that marketing takes time.  If you’re going to build an empire, you first need to build a brand.  You’ve got to give the public quite some time to get used to you.  They need to feel that you’re an established business and […]

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I loathe math.  I dread April 15th.  I love my accountant.
You may think that you can’t afford an accountant, but more than likely you can afford one.  You might not be getting the “Rain Man”, but you can certainly get a sharp, young, recent graduate who will work harder than anyone else because they need […]

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Building websites is not beyond your capabilities. It’s so easy, even a child can do it. (…and they do!)
If you come from a generation previous to “generation x” you’ll be happy to know that the youth culture love giving stuff away for free online. With sites like W3schools.com and the hundreds of […]

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