So you want to network with other small business owners?  Thanks to the miracle of the internet, small business networking is pretty easy.  You can find lots of other small business owners on MeetUp.com.  This is a “real world” or physical meeting and networking site.  You’ll find lots of people on there (if you live […]

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So something horrible happened.  Your product failed.  You made a mistake.  You said something wrong in an interview.  Everyone makes mistakes and the public can forgive if you follow these simple steps.
1. Admit to it.
Don’t hide it or try to cover it up.  That’s just asking for more trouble.
2. Apologize for it.
Tell people what happened […]

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Working the floor is the most important part of a trade show. While you should always have a booth displaying your products, you should also get out and talk to the other people at the trade show. They’ll make important contacts for you later.

Go see what is offered at every single booth at […]

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So, you’re contacting media outlets and trying to get your revolutionary product or service out in an article. That’s a wonderful thing for your business and great for a paper on a slow news day that needs to fill some space. Before you go pestering these guys, here are the top 10 things […]

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Like it or not, we live in a world of sound bites. No one has time to listen to your full story unless you hook them in with something enticing in the first ten seconds. Some gurus will tell you that you need an “elevator speech”. They say you need to have […]

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